Sweat Equity How Brands Can Master Content in 2026
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Sep 9, 2025 Discover how brands can thrive in 2026 by acting like TV channels, crafting viral series that captivate audiences. Learn the importance of social media in driving retail traffic and the unexpected effects of viral content. The shift to community-driven marketing and episodic storytelling is emphasized, highlighting the need for authentic connections. Explore the power of challenge content and influencer strategies to enhance brand visibility, while understanding consumer behavior to create urgency and boost sales.
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Think Like A TV Network
- Treat your brand like a TV channel by owning multiple episodic shows across content pillars.
- Publish daily episodes on show accounts to scale organic top-of-funnel reach and lower production cost with repeatable sets.
Brand Spend Beats Diminishing Ad ROAS
- Investing in brand-building (inorganic/organic) reduces diminishing returns seen in pure conversion ad spend.
- Strong brand investment increases performance across channels over time.
Activate Creators For Launch Velocity
- Recruit and activate creator communities around launches to flood channels with content within days.
- Aim for hundreds of creators posting multiple videos to create massive awareness and retail spillover.