Deciding where to invest marketing dollars to maximize law firm growth can feel like throwing darts blindfolded. The options seem endless, while proven returns feel few. Tanner Jones, VP of Business Development at Consultwebs (@consultwebs) will help you hit your mark. With over 20 years of results-driven legal marketing experience, Consultwebs has seen it all - from the early "web business card" days to today's ever-evolving digital landscape. Tanner shares invaluable insider knowledge on new channels plus research-backed approaches to blend branding with sales activations for consistent client acquisition. You'll discover why data tracking matters more than gut decisions and learn key foundations essential for any firm embarking on digital marketing. Come away armed with actionable strategies, whether starting a new solo practice or expanding an established firm's market dominance.

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

Follow us on social media for more.

Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Tanner Jones LinkedIn

Consultwebs Website 

Lawsome Podcast 

Consultwebs Instagram

What’s in This Episode:

• Who is Tanner Jones?
• What's the most effective yet overlooked approach proven to maximize your law firm's growth and sustainability?
• Wondering whether to devote limited budget to branding or sales activations for the best ROI? Hear what the research reveals.
• Starting out on your own? What 3 digital no-brainer steps form the foundation to dominate the market from day one?

Past Guests

Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

Additional Episodes You Might Enjoy

• 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
• 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
• 101. Pratik Shah, EsquireTek — Discovering the Power of Automation
• 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
• 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
• 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
• 96. Brian Dean, Backlinko — Becoming a Linkable Source
• 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
• 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels