This podcast features a conversation between Rob Cairns and Marketing Expert Bridget Willard about the value of using X (formerly Twitter) for marketing. Willard and Cairns discuss the platform's SEO benefits, emphasizing the importance of consistent posting and engagement. They also highlight X's role in networking and building professional relationships, contrasting it with other social media platforms. The conversation underscores the significance of understanding where target customers are most active and aligning marketing strategies accordingly. Finally, practical tips are offered for effective X usage, including strategies for content creation and engagement.
