How Angry Birds reached the stars

For the latest episode of the PocketGamer.biz Podcast, we got the chance to go deeper into the Angry Birds story. We chat with three experts on the matter about the big spin-offs, and get lessons from the key marketing beats with three experts on the matter.

Pascal Clarysse is a long-time industry marketing expert, who is now the CEO and founder of Big Karma. He has literally written the book on Angry Birds, recently releasing The Slingshot Formula: How Angry Birds Launched Their Way from Indie Game to Global Icon. The book delves into the business tactics, marketing strategies and stunts that helped build Angry Birds’ popularity in the eyes of the public.

We’ve also got two of the leaders who were right there at Rovio during Angry Birds’ rise. We have Naz Amarchi-Cuevas, who was the EVP of global consumer products licensing at Rovio. She’s since worked at SYBO, Scopely and now has her own business, 212 Strategy Consultancy.

We also have Marja Konttinen, former marketing director at Rovio, who later worked at Lightneer, Flaregames, Hatch, Lockwood and others. She now has her own consulting agency called Transparent Eyeball.

The show covers:

• Why now was the right time to release a book on the rise of Angry Birds.
• The launch of Angry Birds Rio.
• How Angry Birds Space and the partnership with NASA came about - as well as the famous Space Needle stunt.
• How Angry Birds Star Wars came to be and what it was like working with Lucasfilm.
• Plus the lessons learned from the height of Angry Birds’ popularity.
• And more!