Phoenix Ha says media buying is like dating because there’s so much noise. So, how can you create an ad that makes the audience feel like they’ve found the one? Get ready for a media buying crash course. Phoenix Ha is the CEO of Ad Beacon, a leading data company that helps founders stop burning ad spend and start scaling faster in a post-iOS 14 environment. She’s also one of the new instructors of our updated course, How to Run Facebook Ads 2.0. 

Listen to Nathan and Phoenix discuss:

• The trend of deep discounting 
• How to win in media buying
• Building up valuable first-party data 
• The differences in attribution and tracking tools 
• Find the quiet with ad creative 
• Why static is on the comeback 
• Ad variations and A/B testing 
• How to make ads outside the box 
• AI tools for paid media 
• Why we’ll never go back to ads before iOS 14
• And much more media buying advice…

*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.

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