187: Wealth and Finances Series with Chad Frantzen: 3 Levels of Wealth Every Man Must Know

Oct 6, 2025

Chad Frantzen, founder and CEO of WealthBuilders Investments, shares insights on transitioning from trading time for money to trading value, emphasizing the importance of mindset. He explains the three levels of wealth every man should understand, including passive income and financial planning. Chad argues for simple strategies to break free from poverty mindsets and urges listeners to approach wealth with kingdom principles. He highlights the significance of humility, generosity, and teaching financial stewardship to future generations.

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INSIGHT

Trade Value Instead Of Time

Trading time for money is the default but heavily taxed and limits upside.
Trade value for money by creating something others will pay for, even if it only takes minutes of your time.

ADVICE

Follow Three Levels Of Wealth

Start with three levels: make sense of money, make money, then make a difference.
Progress from budgeting and debt reduction to passive income and then to impact-focused investing.

ADVICE

Use A One-Page Financial Plan

Make a simple one-page financial plan you can review quarterly with your spouse.
Keep it focused on a few bullet points so you actually act on it instead of ignoring a 50-page report.

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Connect with Chad: www.wealthbuilders.net/braveco

In this episode of the BraveCo podcast, we kick off our wealth and prosperity series with Chad Frantzen, founder and CEO of WealthBuilders Investments and the host of the Kingdom Finance Show podcast, who shares his journey from trading time for money to mastering financial freedom. Together, we explore practical steps, biblical principles, and mindset shifts every man needs to build a legacy for his family and the kingdom.

Chad dives deep into the difference between exchanging time for money versus value for money, breaking poverty mindsets, and creating multiple streams of income. We discuss how to create simple, effective financial plans, the power of leveraging assets, and how small, consistent steps can lead to big results. I also share personal stories from my own journey, including how I faced financial reckoning, the importance of mentorship, and the practical strategies my wife and I used to scale our income and impact.

If you’re ready to stop running on autopilot and start stewarding what God has entrusted to you, this episode is for you. We talk about intellectual property, investing with kingdom values, cultivating humility, and teaching our children the principles of stewardship and delayed gratification. No matter where you are in your financial journey, there’s a next step you can take today to build tomorrow. Join us as we uncover the mindset, habits, and strategies that set wise men apart from the average guy.

Chapters:
00:00 - Introduction: The Need for Masculine Financial Leadership
01:00 - Launching the Prosperity & Wealth Series
02:17 - Chad Frantzen’s Journey to Building Wealth
04:46 - Trading Time for Money vs. Value for Money
06:08 - Level 1: Making Sense of Money
07:06 - Level 2: Making Money & Passive Income
09:57 - Facing Financial Reckoning & Creating a Plan
16:32 - Investing Wisely: Risk, Debt, and Asset Leverage
22:00 - Scaling Income: Courses, Groups, and Intellectual Property
36:47 - Habits of Wise Men: Generosity, Delayed Gratification & Family Teaching

CONNECT WITH BRAVECO
Website: https://www.braveco.org/
Facebook: https://www.facebook.com/braveco.men
Instagram: https://www.instagram.com/braveco.men/
Shop: https://shop.braveco.org/

ABOUT BRAVECO: We live in a time where men are hunting for the truth and looking for the codebook to manhood. At BraveCo, we are on a mission to heal the narrative of masculinity across a generation; fighting the good fight together because every man should feel confident and capable of facing his pain, loving deeply, and leading a life that impacts the world around him.