1425 He Pivoted From IBM Reseller to SaaS in 1998, Now $5m in ARR

Mickey Patton is President and CEO of Clear C2 (https://www.clearc2.com/)

🕒 Time Stamped Show Notes:

00:00 – Nathan's introduction to today's show

0:30 – How they launched the company as an electronic rolodex

0:55 – Why they are built as a CRM for manufacturers

1:35 – How they average customer pays them $60 per seat monthly

2:20 – Why Mickey joined the company to launch the software division

3:00 – How they've scaled to 50 full-time employees

3:40 – Why they are working with 450 total customers today

4:30 – How they are serving around 100,00 total seats

5:20 – Why they put their sales teams on annual quotas

6:15 – How they exhibiting less than 10% gross logo churn annually

7:25 – Why they are transitioning to a more user-friendly model

8:55 – How they are paying around $10k to land a new customer right now

11:25 – How they are doing more than $3M in ARR

12:30 – Why they are growing 60% year over year

13:00 – Why they are past $5M in ARR

13:20 – The Famous Five