Leveling Up with Eric Siu How Writing a Book Can Accelerate You Past Your Competition
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Feb 29, 2020 In this engaging conversation, Dave Chesson, the mastermind behind Kindlepreneur and Publisher Rocket, shares insights from his journey in book marketing. He highlights the importance of keyword research to validate book ideas and how authors can use books as powerful credibility tools. Dave emphasizes avoiding common pitfalls like neglecting early marketing and discusses effective launch strategies for consistent sales. With his own success generating over $500K in book sales, he provides invaluable tips for aspiring authors looking to thrive in the publishing world.
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Military Start Led To Kindlepreneur
- Dave Chesson started writing while in the military to build a side business and publish anywhere via Amazon.
- He dug into why Amazon favored some books and used that knowledge to found Kindlepreneur and consult for major authors.
Validate Book Ideas With Keyword Research
- Use keyword research to test book ideas and identify markets before you write.
- Tailor your book to specific demographics (e.g., "Evernote for students") to increase conversion.
Lawyer Turned Client FAQ Into A Bestseller
- A Seattle lawyer compiled client materials into a DUI book, got a bestseller tag and used it as a physical leave-behind.
- The book boosted conversions, speaking invitations, and referral income despite modest direct sales.
