Want to ace your marketing game this 2024? Khalil & Martin explore different scenarios within the construction industry, offering a deep dive into transforming connections into customers. Don't miss out!

Time Stamps

00:34 - Post-holiday Business Challenges
01:51 - The Challenges of Business Ownership
04:47 - Exploring Different Marketing Strategies for Contractors
05:48 - Case Study 1: Subcontractor Looking to Pivot to General Contractor
11:12 - Understanding the Buyer's Journey
17:37 - Building Your Credibility
22:37 - Case Study 2: Contractor Specializing in Bathrooms Needs More Qualified Leads
28:45 - Utilizing Social Media to Generate Leads
30:15 - Hiring Social Media Experts vs. Doing it Yourself
31:41 - The Importance of Quality Content and Quick Response
32:31 - Balancing In-house and Outsourced Marketing Efforts
33:04 - Deciding When to Quit a Marketing Strategy
33:53 - Evaluating Marketing Channels and Measuring ROI
37:09 - The Importance of Customer Stories in Marketing
40:00 - Case Study 3: Expanding Business Reach While Maintaining Main Customers
43:52 - Considering the Buyer's Journey and Target Market
48:41 - The Importance of Personal Connections in Marketing
50:29 - Conclusion: The Importance of Being Out There

Quotable Moments from the Show

"If you want to build that credibility, if you've done a lot of jobs, go and get photos of the before, the during, the after, have videos of that stuff, get it on your website. Showcase what your capabilities are." - Khalil Benalioulhaj
"You can do many different things, but at a foundational level, you've gotta put in some footwork. You gotta get in person, you gotta get in front of people. It's gonna make a difference." -Khalil Benalioulhaj
"You have to understand who your target market is, who you're after, what they care about, their buyer's journey. How do they become aware? How do they make the decision, you know, educate themselves on what to do and make the decision? And you want to be the one filling in that gap. You gotta talk to people. I mean in there are industries where that's not true. But in the industry's construction, you've gotta talk to people. You have to build a relationship, you have to reach out." - Martin Holland

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Resources

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SHITSHOW SATURDAY #75 - Danielle G.