"If we win the NSAC competition, I will let you all shave my head"- an actual quote by this week's guest former student.
If that doesn't portray passion, maybe the 30+ years of teaching creative advertising will.
Professor Joe Bob Hester is an Associate Professor at one of the oldest public universities in the United States - the University of North Carolina at Chapel Hill.
Much like Dean Smith, Roy Williams, and now Hubert Davis, Joe Bob Hester coaches his advertising students to be the best creatives they can be, to break in and win in the advertising industry.
From learning beyond the ad trades to crafting independent studies to his love for the food culture in Durham - we talk advertising and advice.
He also points out how he can tell if a student will be incredibly successful in any long-term career.
Links:
Connect with him: here
Connect with us: here
Win a Crowbar to break into advertising: here
Breaking and Entering Advertising Podcast