How to Add Sponsors to Your Podcast (Without Killing Retention)

So, you're looking for a sponsor, or you've got one, and you don't know what to do next. How can you incorporate sponsorship into your YouTube videos to make sure that you are representing them well enough and that you're cutting a good enough deal so that they can be on your platform? Well, look no further…

Today, Louie shows you all the tips and tricks that you can deploy to make sure that you are baking sponsorship in well enough into your show to get a deal in the first place or to do them justice.

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: podcast@disruptivemedia.co.uk

Episode Takeaways 

Choose sponsors that align with your podcast’s audience and values. Create partnerships that resonate authentically with your listeners.

Use logos, links, banners, and pop-ups in your episodes and descriptions to drive awareness without disrupting your content. Louie shares how.

Strategically position sponsor messages and dedicated segments at moments of peak listener attention to maximize impact and the value you provide for sponsors.

Share your audience analytics and total platform reach to demonstrate value to potential sponsors.

For podcast only platforms, use dynamic ad insertion.

BEST MOMENTS

“Make it so that your promotion and your sales pitch to the audience doesn't come across as too forced or too contradicting to your podcasts vibe.”

“Harness pop ups… the movement the it coming up will draw their attention, and people will see it a little bit clearer.”

"Remember, this is your platform. You own it. It's your show. "

“Think about that, the timeline and where the advert is. It has more value depending on where it goes.”

EPISODE RESOURCES

Previous episode on sponsorship - https://podcasts.apple.com/lb/podcast/the-secret-to-landing-your-first-sponsor/id1592722911?i=1000738203125

Analytics and demographics episode - https://podcasts.apple.com/lb/podcast/the-secrets-to-youtube-growth-ctr-retention/id1592722911?i=1000735125063

VALUABLE RESOURCES

Website - https://disruptivemedia.co.uk

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: podcast@disruptivemedia.co.uk

ABOUT THE HOST

Louie Rider

https://www.linkedin.com/in/louie-rider1403/ 

CONNECT & CONTACT

Instagram - https://www.instagram.com/disruptivemedia

LinkedIn - https://www.linkedin.com/company/disruptive-media-uk

YouTube - https://www.youtube.com/@disruptivemediauk

Email: Podcast@disruptivemedia.co.uk