Why Trust Will Define 2026: Insights from Suttle-Straus’ Karen Wenning - Dan Claps

In this lively in-person episode of I Fired My Boss, host Dan Claps sits down with Karen Wenning of Suttle-Straus at her office in Madison, Wisconsin. Karen shares her remarkable 18-year journey with the company, starting as a marketing director and eventually finding her niche in the world of franchising. The conversation touches on the importance of company culture, personal growth, and the power of relationships in business. Dan and Karen reflect on their shared experiences within the franchise community, including industry events, local connections, and even a recent carpet-cleaning job that turned into a much larger restoration project—an unexpected case study in lifetime customer value and the ripple effect of trust in service-based businesses.

Together, they dive deep into marketing strategies, emphasizing how consistent touchpoints, authentic connections, and brand trust are more important than ever—especially in a world overwhelmed by digital noise. Karen offers insight into how Suttle-Straus supports franchise brands through customized marketing portals, direct mail, and environmental graphics, all rooted in over a century of service excellence. The episode wraps with a fun office tour showcasing how Suttle-Straus brought the Voda brand to life on Dan’s office walls—proof that powerful branding and meaningful partnerships go hand-in-hand.