In this episode of The Brand Called You, Meena Bindra, founder of Biba India and author of 'A Stitch in Time,' shared her journey from starting with a bank loan of 8,000 rupees to building a brand with over 400 stores. Initially, she aimed to earn extra income, but Biba grew into a significant business. Bindra highlighted the simplicity, elegance, and affordability of Biba's designs, which resonate with Indian women. She credited her husband, Siddharth, for his vision and leadership. Bindra emphasized the importance of customer trust and resilience in overcoming challenges. She encouraged aspiring entrepreneurs, especially women, to dare to dream and persist despite obstacles.

00:51- About Meena Bindra

• Meena Bindra is the founder of the iconic Indian fashion brand “Biba”, which she started with just an 8,000 rupees bank loan.

• Meena Bindra is the author of the book "A Stitch in Time", which chronicles her entrepreneurial journey.

• Through her own success story, Meena Bindra inspires and encourages other women to pursue their entrepreneurial dreams, believing that anyone can achieve success with focus and determination.