B2B Customer Acquisition Cost: The $10 Benchmark Explained

What does it take to bootstrap a B2B SaaS company to tens of thousands of users and adapt to the changing landscape of lead generation? In this episode of Predictable B2B Success, serial entrepreneur Besnik Vrellaku, founder and CEO of Salesflow, joins Vinay Koshy to discuss the strategies and lessons that drove his company’s rapid growth. He shares insights on overcoming stagnation, fostering a culture of experimentation, and the challenges of scaling without external funding.

He explains the importance of monitoring customer acquisition costs, how his approach to product development and customer feedback has evolved, and how experimentation is integrated across all departments at Salesflow. The discussion also covers the impact of multi-channel outreach, data-driven decisions, and AI-driven personalization on B2B sales, as well as the value of learning through challenges.

This episode offers transparent insights and actionable takeaways for founders, sales leaders, and anyone interested in growth strategies. It encourages a fresh perspective on building predictable B2B success from the ground up.

Some topics we explore in this episode include:

1. B2B Lead Generation & SalesFlow.io’s Multi-Channel Approach
2. Bootstrapping and Resourcefulness in SaaS
3. Growth Experimentation and Rapid Iteration
4. Balancing Customer Feedback vs. Product Vision
5. Product Development & Tech Adoption (AI, Multi-Channel)
6. Resource Prioritization Between Maintenance and Innovation
7. Leveraging AI and Data for Campaign Optimization
8. Automation’s Impact on SDR Roles
9. Creating a Culture of Experimentation
10. Outbound Messaging, Channel Selection, and Emerging Platforms
11. And much, much more...