I answer a listener question on product validation and the best way to launch new projects. I share why I prefer building a simple MVP over just creating landing pages, and why I believe organic traffic beats paid ads unless you’re an expert. I break down the role of distribution and audience in finding traction. I also discuss recent Twitter drama about the “shotgun to sniper” approach, and why I think distribution often matters more than just launching many products.

Twitter: https://x.com/wbetiago

Linkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/

My products:

https://podsqueeze.com/
https://videoqualityenhancer.com/
https://audioenhancer.com/

Timestamps by PodSqueeze

Introduction and Listener Appreciation (00:00:00)

Listener Question: Product Validation Strategies (00:02:20)

Tiago’s Take: MVP vs. Landing Pages (00:03:19)

Landing Pages and Their Limitations (00:07:22)

Getting Traffic: Paid Ads vs. Organic Launches (00:08:36)

How to Launch Without an Audience (00:10:08)

Building Recurring Traffic and Scaling (00:13:49)

Twitter Drama: Shotgun to Sniper Strategy (00:15:05)

Tiago’s Response: The Importance of Distribution (00:16:09)

Social Media Algorithms and Polarization (00:18:39)

Distribution vs. Catching the Wave (00:21:06)

Audience as an Unfair Advantage (00:24:54)

Audience-First Approach and Examples (00:25:53)

Conclusion and Call for Feedback (00:26:59)

#371 - Twitter Fights and Product Launches