The Circuit
Episode 113: Talking DSPs with CEVA CEO Amir Panush
Apr 14, 2025
Amir Panush, CEO of CEVA, a key player in wireless connectivity and smart sensing platforms, shares his insights into the semiconductor industry. He discusses CEVA's evolution and its significance in DSP technology, particularly with AI at the smart edge. The conversation touches on the transition from 5G to 6G and the role of Bluetooth in Industrial IoT. Amir also dives into advancements in satellite communication, emphasizing its impact on sectors like agriculture. He concludes with thoughts on managing engineering teams in an IP-focused landscape.
38:11
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Quick takeaways
- CEVA differentiates itself in the semiconductor industry by providing licensed DSP technology, enabling clients to achieve faster time to market and cost-effective solutions.
- The integration of AI at the edge represents CEVA's strategic focus on enhancing edge processing capabilities for diverse applications, including predictive maintenance and advanced imaging.
Deep dives
Amir Panoush's Background and Experience
Amir Panoush, the CEO of Siva, has over two decades of experience in the semiconductor industry, starting his career in wireless communication technology. He initially worked as a software engineer at ComSys, where he engaged with DSP processors and optimized related coding. His journey continued through significant roles at Texas Instruments and Atheros, focusing on wireless technologies such as Wi-Fi and Bluetooth. His diversified expertise culminated in leading Siva in 2023, where he aims to integrate various technologies while diversifying into new markets.
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