The Circuit Episode 113: Talking DSPs with CEVA CEO Amir Panush
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Apr 14, 2025 Amir Panush, CEO of CEVA, a key player in wireless connectivity and smart sensing platforms, shares his insights into the semiconductor industry. He discusses CEVA's evolution and its significance in DSP technology, particularly with AI at the smart edge. The conversation touches on the transition from 5G to 6G and the role of Bluetooth in Industrial IoT. Amir also dives into advancements in satellite communication, emphasizing its impact on sectors like agriculture. He concludes with thoughts on managing engineering teams in an IP-focused landscape.
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Amir Panoush's Career Journey
- Amir Panoush, CEO of CEVA, started his career as a software engineer at Comsys, working with CEVA's DSP technology.
- His career path included roles at Texas Instruments, Atheros, and InvenSense, giving him experience in processors, wireless communication, and sensors.
CEVA's Evolution and Market Adaptation
- CEVA, initially successful in the mobile DSP market, enabling over 50% of mobile devices, faced consolidation with the rise of Qualcomm and MediaTek.
- CEVA shifted focus to the "connected era," diversifying into IoT, industrial IoT, automotive, and wireless infrastructure.
DSPs and the Rise of NPUs
- A DSP, or digital signal processor, efficiently processes large data sets, like matrices, used in audio, vision, and wireless communication.
- CEVA leverages its low-power DSP expertise for neural networks, creating NPUs for AI at the edge.