In this New Year's edition of #ThisOldMarketing, Joe and Robert discuss the most recent FTC statement on native advertising and what it means to brands and publishers. Forbes announces a "light ad" site for ad blockers and ANA chooses "content marketing" as the phrase of the year. The boys cap it off with another Medium story, and why CEO Ev Williams is a master seducer. Rants and raves include YouTube vs. Facebook and The Business Romantic. This week's TOM example: Komputronik buys Benchmark.

This week's news stories:

Forbes blocks Ad Blockershttp://www.mediapost.com/publications/article/265502/forbes-blocks-ad-blockers-launches-agency-counc.html

ANA Says “content marketing” is this Year’s word of the yearhttp://www.thedrum.com/news/2015/12/21/ana-says-content-marketing-word-year

FTC Releases Native Advertising Guidelineshttp://adage.com/article/media/federal-trade-commission-releases-native-ad-guidelines/301921/ Medium’s Ev Williams: ‘It’s Going to Make Less and Less Sense to Publish on the Webhttp://linkis.com/recode.net/2015/12/2/mzkdd SPONSORContent Marketing University - http://contentmarketinguniversity.comRANTS AND RAVESRobert's Ravehttp://www.amazon.com/gp/product/B00JOFYXYG?psc=1&redirect=true&ref_=oh_aui_d_detailpage_o01_ Joe's Ravehttps://www.youtube.com/watch?v=y_5mNccPBUk #ThisOldMarketing - Poland's Komputronik Buys Benchmarkhttp://www.warsawvoice.pl/WVpage/pages/article.php/15795/article

PNR 111: FTC In No-Win Situation with Native Advertising