The Diary Of A CEO with Steven Bartlett CEO Diaries: The Lessons I Wish I Knew at the Start of My Career…
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Jun 18, 2025 Jessica Jensen shares pivotal B2B marketing strategies that every entrepreneur should know. She emphasizes the transformative role of AI, urging businesses to adapt and innovate. The discussion highlights the balance between technology and human touch, stressing the importance of authenticity in communication. Jensen also delves into the power of LinkedIn for personal branding and customer acquisition, offering actionable tips. This insightful conversation is a must-listen for those looking to scale their businesses effectively.
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AI as Essential Infrastructure
- AI will become an essential part of life and business like the internet.
- Not leveraging AI today risks falling behind, especially when raising funds.
Embrace Change and AI
- Lean into change and explore new technologies actively.
- Setup internal challenges to encourage AI adoption and innovation.
Balance AI and Human Touch
- Use AI to expedite creativity but maintain human oversight.
- Authentic human emotion is necessary to convince and engage others.