With iOS 14 and privacy updates throwing advertisers for a loop and increased ad costs making reaching your ad goals harder than ever, scale on Facebook may seem illusive.
On today’s episode, I wanted to hear from an up-and-coming Facebook ad manager and co-host of the Rich Ad, Poor Ad podcast Dyland Carpenter. Dylan specializes in eComm media buying and is fanatical about testing, experimenting, and finding ways to scale ad accounts. Here’s a quick look at what we cover in today’s episode:
- Common mistakes keeping you from scaling with Facebook ads
- Why creative is everything and how to approach creative testing
- Finding the winning campaign formula - learn how Dylan uses controls and tests to always be leveling up.
- Thoughts on iOS 14
- Budgeting for scale and how to be aggressive without breaking the algorithm
- Plus more!
eCommerce Evolution