Shawn Nelson was just out of high school when he designed and produced the first LoveSac. Nearly 25 years later, it’s the fastest-growing furniture brand of the last decade and has reinvented the couch, the living room and even all of retail – forever. He takes us through the company’s journey into physical retail (and right back out) and how it weathered the pandemic with sustained momentum. We also get his take on the modern showroom, once a dirty word, and how LoveSac presents its physical spaces, not as transaction hubs, but as vibe centers that demonstrate the brand’s culture and forward-thinking mentality.
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