
Design Better Mark Wilson: Fast Company's Global Design Editor on design's defining moments in 2025
Dec 31, 2025
Mark Wilson, Global Design Editor at Fast Company, reflects on the transformative design moments of 2025. He discusses the impact of Figma’s IPO, brand controversies like Cracker Barrel's backlash, and Nike's innovative shifts, including exoskeletons. Mark questions whether we're in an AI bubble and advocates for focusing AI on important real-world issues. He also celebrates a revival of hands-on crafting, driven by tools like Chomp Saw and a renewed interest in physical creativity.
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Year Of Mass Acceleration
- 2025 felt like a period of mass acceleration across design, tech, and culture.
- Mark Wilson argues daily changes are increasing the G-forces on industries and practices.
Figma IPO Fueled Feature Arms Race
- Figma's IPO was the biggest design-industry public offering in years and catalyzed competitive feature races.
- Mark notes overlapping AI features across Figma, Canva, and Adobe are driving rapid product iteration.
Rage-Bait Advertising Works
- Brands increasingly use 'rage-bait' tactics because noise requires extreme provocation to get attention.
- Mark links this to broader cultural polarization and earned-media ROI strategies.



