Build a Better Agency Podcast EP 212: Giving employees a voice through brand advocacy with Glenn Gaudet
Every business is struggling to be seen and heard. They spend a lion’s share of their budget fighting to find an audience. Sometimes, it doesn’t have to be that hard. They are often overlooking an incredible resource. Their own employees.
Employees can be some of the best advocates for any business; especially with the right system in place. They know the company inside and out, they talk to current and prospective clients about it and, if they love their work and their employer, they probably share that love when they get the opportunity.
What if you could amplify that critical voice for your clients and help them create a program that encouraged their employees to shout it from the rooftops?
Glenn Gaudet, the CEO of GaggleAMP, founded his company with this idea in mind. GaggleAMP helps companies get the most out of their social media efforts with solutions that help amplify their efforts through employee engagement and interaction.
In episode #209 of Build a Better Agency, Glenn and I discussed employee and brand advocacy at length. We talked about incentivizing employees to engage with their company’s social media, recognizing employees as influencers, using advocacy from raving customers and channel partners, and so much more.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here: https://www.whitelabeliq.com/ami/
What You Will Learn in this Episode:- What employee advocacy is and what it looks like in practice
- How to market employee advocacy strategy to employees and clients
- Implementing and evolving employee advocacy programs
- The myriad benefits of the different kinds of brand advocacy
- Specific strategies to incentivize employee advocacy
- Common pitfalls when approaching advocacy programs
- The mission of Glenn’s company, GaggleAMP
- Website: https://www.gaggleamp.com/
- Podcast: www.gaggleamp.com/build