Personal updates from 2022

Tyler
- Goals from last year
  - ✅ Plan for travel as part of relationship
  - ❌ Build more schedule flexibility
- Other updates
  - Figured out personal finance plan with Shelly
Rick
- Goals from last year
  - ✅ Reprioritize daily personal health habits
  - ❓Spend more quality time with Sable (have a date most weeks) and Oliver (take on errands)
  - ❌Writing goals

Professional updates from 2022

2023 personal themes/goals

Tyler
- Take more vacation and make up for it with extra work days
- Start working towards my rich life: Renovate the house
Rick
- Get weight below 200lbs
- Write a newsletter most Sundays (at least 27 Newsletters)

2023 professional themes/goals

Tyler
- Reap the rewards we sowed in 2022 (marketing projects and product team productivity)
- Get back to decent growth: +$36k ARR per month
- More of a sense of urgency on the dev team
- Three major product wins
  - Redesign
  - Finish all "first round" growth projects (Zapier, API platform, event invites)
  - Close the gap between us as other CRMs (email logging and/or kanban view)
- If there's a recession, minimize impact on customers and employees
Rick
- Retain JD for another year
- Double the client base again (~200 clients)
- Build v1 of LegUp Benefits and get to $1k MRR

Biggest worry

What do we want to learn?

Tyler
- How to communicate how decisions are made better
- How to simplify policies so they are easier to understand
Rick
- How to build a SaaS via contractors and self-taught coding (i.e. without giving up equity)
- Further expertise in digital advertising and data
- Best practices for effective leadership (in the home, neighborhood, and workplace)

Predictions

Tyler
- Generative AI will advance, but not break through in 2023 (it will still seem more like the future than the present at the end of the year)
- Binance and/or Tether will collapse, and Bitcoin will end the year down
- The recession will get worse
  - S&P500 will be down over the first half of the year
  - There will be more tech layoffs in 2023 than there were in 2022
Rick
- Big swing back to co-location as a working requirement
- AI gets embedded into workflows for millennials

Lessons from Alicia Long on TikTok UGC Content & Launching New Ecomm Era