Actionable Steps to Shape a Successful Brand with Katie Trant

Oct 29, 2024

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Creating a brand to withstand algorithm changes, going beyond branding basics, and how your brand can influence your business strategy.

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Welcome to episode 487 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Trant from Foodie Brand Lab and Hey Nutrition Lady.

Actionable Steps to Shape a Successful Brand

There has been a lot of buzz around the importance of building a strong brand as a food creator. Amidst the volatility of search algorithms and the rise of AI, food bloggers are looking for a way to stand out and build a loyal following.

Enter, Katie Trant! She has a Masters in Nutrition and started her own food site, Hey Nutrition Lady, back in 2010. She also works full-time at brand and business consultancies helping big companies define their brand. So you might say she was well-positioned to start Foodie Brand Lab to help food bloggers (like you!) refine their brand strategy.

In this interview, Bjork and Katie discuss everything you need to know about brand: what it is, why it matters, how to define your brand, and how it can influence your business strategy. Katie also provides actionable steps to start building a stronger brand to help you stand out in the crowded space of food blogging.

3 episode takeaways:

What is a brand? A brand is much more than a logo, color scheme, design, or font. It includes such things as brand personality, tone of voice, brand position, brand purpose, and brand values. Your niche is part of your brand, but your brand has the potential to be even more impactful in your success than a niche.
A strong brand can withstand algorithm changes: It has never been more important to have a brand as a food blogger. Katie discusses how to shape the perception of your brand, and why brand matters so much in the current digital landscape.
Actionable steps to go from search traffic to direct traffic: Katie walks listeners through several thought exercises (like whether you have a traditional or personal brand) and concrete steps that they can take to start building a better brand.

Resources:

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