Season 7 | Ep 75 | Agency Pricing Models - Creative Flexibility & Retainers

Jan 27, 2023

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How To Create a Monthly Engagement with Your Clients That Allows for Creative Flexibility

Wouldn’t it be great to develop an ongoing relationship that allows for creative flexibility with your clients? There are a couple of ways to set up monthly engagements that work around flexibility and allow your client to feel in control.

In this episode of The Agency Blueprint, I discuss two pricing models that create a retainer or monthly engagement with your clients and allow for creative flexibility. I explain the benefits of setting up an ongoing monthly relationship depending on where you are in your agency path, especially as you scale.

Tune in to learn more about the credit and future planned-out pricing models.

Key Questions:

[2:47] How can you set up monthly engagements that work around flexibility with your clients?
[9:35] What is best for the relationship between you and a client that helps them accomplish their goal?
[14:18] Are you in a place where you feel you’re working hard to stay in the same place and want to get off?

What You’ll Discover:

[2:55] The credit model – you have some credits for a client based on their spending.
[4:13] Think about how long you want the credits to run for and have it predefined.
[4:49] The future planned out model – you have a predefined monthly amount a client is committing to.
[6:02] How the future planned out model offers the beneficial consultative nature relationship with your clients.
[8:33] Stop focusing on how to sell to your client and focus on how to provide value.
[11:45] Be selective with who you work with to form a beneficial relationship with them.
[13:42] The benefits of an ongoing monthly relationship with your clients as you scale.

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