This episode features an interview with Brad Rinklin, CMO at Infoblox, a Computer and Network Security company that unites networking and security to deliver unmatched performance and protection for a world that never stops.

In this episode, Brad shares with us how Infoblox is expanding its buyer persona reach, what a modern marketing team looks like, and the importance of adapting to whatever your data tells you. Brad also talks about what makes a great marketer better than the average marketer - creating the right thing, in the right place, at the right time.

Key Takeaways:

Bringing in new buyers through education. When you’re looking at personas outside of your normal reach, be sure you’re providing educational resources so they can better understand who you are and what you offer.
Partner marketing acts as a force multiplier for your brand. Good partner relationships provide credibility in spaces you’re not currently in and can potentially cut marketing efforts and costs in half.
A lesson in marketing from fly fishing. Whether it’s the buyer journey, the “bait” or content you create, remember your efforts should be focused on one buyer at a time. So, how can you be a better marketer? Provide the right thing, at the right place, at the right time.

Quote:

“What makes a great marketer better than an average marketer? Two fishermen go on the lake, they both have the exact same rod, the same reel. You might even have the same bait. What makes the one just ripping fish out left and right? And the other one doesn't catch anything at all? It's the same concept. You've gotta understand the behaviors of the buyers that you're selling to and the market that's out there and what else is out there trying to steal their attention.”

Episode Timestamps:

*(05:09) - The Trust Tree: Passive decisions have big implications

*(25:11) - The Playbook: Partners as as force multiplier for your brand

*(32:46) - Quick Hits: Brad’s Quick Hits

Sponsor:

Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links:

EP.98 - Quella volta che Bill Clinton e Jiang Zemin