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Jonathan Packer, GOAT Foods cofounder, shares how their company uses premium domain names like chocolate.com to sell snacks online. He also talks about the origins of GOAT Foods, their challenges in supply chain management, and the process of finding contract manufacturers for their new taffy brand. The podcast also touches on decreased domain registrations, ICANN's decision, UDRP cases, and more.
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Quick takeaways
- Leveraging great domain names like licorice.com and chocolate.com has positively impacted Goat Foods' online success through SEO advantages and enhanced credibility.
- Expanding their portfolio of one-word domain brands, Goat Foods plans to launch taffy.com and has acquired other valuable domain assets like caramel.com and cupcakes.com.
Deep dives
Success of Leveraging Great Domain Names for Snacks and Confections Business
Jonathan Packer, co-founder of Goat Foods, shares the journey of how his company came to be and the importance of leveraging great domain names for their snacks and confections business. Goat Foods owns domain names like licorice.com, pretzels.com, and chocolate.com, and Packer explains how these domains contribute to their success in terms of SEO, credibility, and brand recall. The company partners with contract manufacturers, and the specific domain names help establish authority and authenticity in their respective product categories.
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