226: Turn Subscribers Into Fans with a High-Converting Welcome Email
Jul 21, 2025
Welcome emails are crucial for connecting with your audience and improving email deliverability. Discover common mistakes and learn how to craft your first message to set a positive tone. A structured approach can transform your welcome email into a trust-building tool that engages subscribers. Understand how to avoid the spam folder and encourage valuable interactions. Simple strategies can turn your welcome email into a goldmine for long-term engagement.
10:37
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
insights INSIGHT
Welcome Email Is Crucial
Your welcome email is the most important email for setting the tone with new subscribers.
Inbox providers watch if subscribers open, click, or reply to determine email placement.
volunteer_activism ADVICE
Get Clicks and Replies
Get new subscribers to click one clear link in your welcome email to boost deliverability.
Ask an easy question to encourage replies and form two-way connection with subscribers.
volunteer_activism ADVICE
Welcome Email Structure
Use a clear and repeatable welcome email structure: greet warmly, introduce yourself, deliver the freebie clearly, ask for a click and reply, then sign off personally.
Keep emails short and human to encourage engagement.
Get the Snipd Podcast app to discover more snips from this episode
Stop Ignoring This One Email That Can Make or Break Your Subscriber Relationship
If you’re treating your welcome email like a throwaway message—or worse, skipping it altogether—you’re missing one of the biggest opportunities to connect with your audience and improve email deliverability.
In this episode of the Creator’s MBA podcast, I’m diving into why your welcome email is hands down the most important email you’ll ever send. This isn’t about your product launch or weekly newsletter—this is about first impressions and setting the tone for everything that follows. I walk you through exactly what to include, what to avoid, and how to turn that first message into a powerful tool for building trust and engagement with your audience.
I also share my go-to, repeatable structure for writing welcome emails that not only feel genuine but get clicks and replies—two key behaviors that signal to inbox providers that your content is worth delivering front and center. If your emails are landing in spam or the promotions tab, or your list goes quiet after the first freebie, this episode is for you.
What You’ll Learn:
Why your welcome email matters more than you think
The two goals every welcome email must achieve
How to boost deliverability with one simple action
The #1 mistake people make in their welcome emails
A copy-and-paste structure you can use right now
What not to do if you want long-term engagement
How to turn a basic reply into a goldmine of insight
Your welcome email is the foundation of your email relationship—get this one right and the rest becomes so much easier. Tune in now and let’s level up your email strategy together!
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs