Masters of Scale Rapid Response: Who really won The Oscars, w/The Black List's Franklin Leonard
Mar 12, 2024
Franklin Leonard, Founder and CEO of The Black List, shares his insights on the Oscars and their cultural significance. He delves into the contrasting outcomes of films like 'Oppenheimer' and 'Barbie,' highlighting creativity and missed opportunities. Leonard discusses the impact of industry strikes on filmmaking and emphasizes the need to support diverse voices. He also warns about the challenges posed by AI in Hollywood and the importance of engaging storytelling. This lively conversation captures the evolving nature of the entertainment industry.
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Oscars' Business Impact
- Oscar nominations and wins boost visibility, translating into real economic value.
- This "earned media" impacts negotiations and future project opportunities.
Awards and Public Opinion
- Award decisions reflect the sentiments of a small voting body, not necessarily broad public opinion.
- Box office success and creative excellence can coexist, as seen with Oppenheimer and Barbie.
Barbie's Unconventional Win
- Barbie's cultural impact and box office success overshadowed its lack of major Oscar wins.
- Ryan Gosling's "I'm Just Ken" performance and Emily Blunt stunt were highlights.
