HUNGRY. Ben Branson (Pt.2) Seedlip Founder and Father of Alcohol Free Movement: How Seedlip ACTUALLY Exited To DIAGEO for Millions (£), Neuro Divergent Brand Building Principles, Embracing Tension, Global vs Local, Micro vs. Macro
Part Deux is here to demolish down your ear lobes
Since the glorious success of Seedip and single handy created Alcohol Free Movement.
Ben’s back doing what he does best - BUILDING F*CKING MAZING STUFF
🟢 Founder of the EPIC podcast Hidden 20% - interviewed Kit Harrington, Lottie Moss,
🟢 Founder of seasn - launched in Michelin star restaurants, Hand and Flowers,
🟢 Founder of Pollen Projects
🟢 Making waves with seasn.
The texture of Ben’s mind is INSANELY unique - inspires me to -
question everything.
constantly feed my curiosity.
and build. build. build.
Ben built Seedlip ability to operate in the middle of two opposing tensions:
🟢 Tension 1 micro vs. macro: How to build a (macro) global brand by focusing on the (micro) 1000 true fans in the right cities
🟢 Tension 2: Go narrow & deep in home market vs. lighting new fires in new global cities
We explore these tensions in this podcast episode.
ON THE MENU:
- The Decision to Sell Your Food and Drink Brand is not Binary… “you can make that decision on you go”
- How to be an Endurance Founder: Your Role is to find out what GIVES vs TAKES Energy - focus on energy giving activities
- How To Get Team “Buy In” to Your Big Scary Dream… “Never let your team get distracted by the big exit”
- The BIG EXIT Bitter-Sweet Symphony to DIAGEO - what it actually feels like when serious amounts of money lands in your bank account
- Why Being a founder is like going to war every.single.day.
- Embrace the tension:
- Tension 1: Micro vs. Macro: You can build a macro global brand if you focus on the micro 1000 true fans in the right cities
- Tension 2: Narrow & Deep in home market vs. Lighting new fires via social media in new cities
- Tension 3: building a roaring fire home market vs. easy spark in new market vs. slow burn in USA
- How Ben Made the [No & Lo] Movement taken seriously - your distribution = authority + marketing + story + status = ideas spread along the curve.
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