In today's episode of Sharon Even talks about The Pros and Cons of Prime day for Amazon Sellers. With the increase of cost in selling physical products, participating in prime day exclusive deals (which must be at least 20% off your price), doesn't make sense for everyone.... neither does participating in HUGE increased CPCs.... plus Amazon is pushing their own brands more than ever..... and Buyer intent goes down whilst so many people are window shopping. So what do we do? Sharon talks exactly about this and how past data available to you and knowing what is more important to you and your brand (profitability/brand awareness etc) can help you to make business first decisions.