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Zechindorff showed his entrepreneurial spirit from a young age, constantly seeking opportunities and finding ways to bend the rules. He demonstrated determination and a desire to be in the real world of business, quitting college to pursue his passion. His first job in the real estate industry showcased his sales technique and ability to fill office spaces. However, his uncle's lack of recognition led Zechindorff to quit and pursue success on his own.
Zechindorff's early success didn't last long as he fell into the trap of spending recklessly. He made poor decisions with his newly acquired money, indulging in extravagant expenses that left him broke. His addiction to debt and failure to control his spending eventually led to his downfall, especially during the challenging times of the Great Depression.
Zechindorff witnessed the harsh realities of the Great Depression, where leveraged real estate owners faced devastating financial losses. He observed that those who owned properties without debt were better equipped to weather the storm. This insight should have taught Zechindorff the importance of avoiding excessive leverage, but it took time for him to learn this lesson fully.
Despite the challenges of the Great Depression, Zechindorff never left the real estate industry. He persevered through difficult times, always maintaining his passion and focus. His dedication and commitment to real estate remained unwavering throughout his life and career.
Webb & Knapp, a real estate company led by the ambitious and adventurous William Zeckendorf, experienced both success and failure. Zeckendorf used various strategies to increase the value of properties, such as the Hawaiian technique, which involved breaking up properties into different components and finding different investors for each part. However, the company became overextended and spread thin, with numerous projects draining its resources. Poor financial decisions and unsuccessful ventures, like Freedomland, led to financial losses and ultimately the downfall of Webb & Knapp. Zeckendorf then established a new company, General Property Corporation, and embarked on a second career in the real estate industry.
William Zeckendorf encountered the cutthroat tactics of Joseph P. Kennedy when the owner of the New York Herald Tribune, the Reed family, was facing financial trouble. Kennedy offered a low purchase price and a high interest rate to force the Reed family into bankruptcy. Zeckendorf recognized the tactics used by Kennedy and advised the Reed family accordingly. This episode highlighted the ruthless nature of some businessmen and the importance of remaining aware and proactive in business dealings.
In a bizarre encounter, William Zeckendorf met with the enigmatic and reclusive Howard Hughes. Hughes, known for his eccentricities and paranoia, agreed to discuss a potential sale, but refused to state his desired price. After a convoluted series of secret meetings and rendezvous points, the negotiation with Hughes failed to reach an agreement. This encounter highlighted the challenges of dealing with unpredictable and secretive individuals in the business world.
Despite the difficulties and eventual bankruptcy of Webb & Knapp, William Zeckendorf maintained a positive outlook and viewed the experience as an opportunity for growth and reinvention. He established a new company, General Property Corporation, and focused on making smarter financial decisions. Zeckendorf recognized the importance of focus, avoiding overextension, and learning from past mistakes. He embraced a second career in real estate and was grateful for the chance to embark on a new chapter in his professional life.
What I learned from having lunch with Sam Zell and reading Zeckendorf: The Autobiography of The man Who Played a Real-Life Game of Monopoly and Won the Largest Real Estate Empire in History by William Zeckendorf.
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Episode Outline:
[27:31] Start of episode on Zeckendorf’s autobiography
[27:44] 26 years of work was now moving down the chute.
[28:36] The secret of any great project is to keep it moving, keep it from losing momentum.
[34:55] If you want to understand the entrepreneur, study the juvenile delinquent. — Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard. (Founders #297)
[36:21] Zeckendorf: Revisiting the legacy of a master builder
[45:08] This ruthless industry has created far more bankruptcies than it has billionaires. — Risk Game: Self Portrait of an Entrepreneur by Francis Greenburger. (Founders #243)
[48:49] If you want to know whether you are destined to be a success or a failure in life, you can easily find out. The test is simple and it is infallible: Are you able to save money? If not, drop out. You will lose. You may think not, but you will lose as sure as you live. The seed of success is not in you. — James J. Hill: Empire Builder of the Northwest by Michael P. Malone.
[53:20] I brought energy and drive. I became the chief enthusiast.
[1:08:42] I was also deeply in debt. Never, except for rare moments, have I ever had my head very far above the financial water and never have I Iet this trouble me.
[1:10:51] The importance to me of being on the heights was that in an hour I could achieve what previously would've taken a year or more of effort to perform.
[1:11:13] One way to succeed is by aiding and supporting the position of others through new or ingenious ideas or projects. This usefulness to others is in large part the reason for my own success.
[1:14:44] Am I Being Too Subtle?: Straight Talk From a Business Rebel by Sam Zell. (Founders #269)
[1:15:04] The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders #292)
[1:21:28] The Patriarch: The Remarkable Life and Turbulent Times of Joseph P. Kennedy by David Nasaw
[1:25:52] More businesses die from indigestion than starvation. — The HP Way: How Bill Hewlett and I Built Our Company by David Packard. (Founders #291)
[1:29:23] Wisdom is prevention. –Charlie Munger + Be hard to kill. —Paul Graham (Founders #275)
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