How Vision, Grit, and Values Guide Every Top Dental Startup | Dr. Conor Perrin | 587

Launching your own dental practice in a competitive market takes more than just clinical skill: it demands vision, grit, and a willingness to challenge convention.

In this episode, Dr. Conor Perrin shares his candid journey from being a young dentist without connections, facing skepticism in the industry, to establishing his own thriving dental practice in Irvine, California. The path wasn’t easy: after plans to acquire an existing clinic fell through, Dr. Perrin made the bold decision to build his practice from the ground up, navigating over a year of buildout, significant investments, and the constant pressure of starting something entirely new.

Dr. Perrin delves into the strategies and principles that anchor his approach: putting patient relationships first, practicing conservative dentistry, and designing systems that uphold the highest standards of care. He opens up about the personal and financial challenges of entrepreneurship, balancing business demands with personal well-being. You’ll hear how he steered his practice through marketing experiments, learned from failures, and ultimately found success with targeted mailers and eye-catching branding. If you’re curious about building sustainable growth, hiring the right team, and creating a patient experience that stands out, Dr. Perrin’s story offers insights you won't want to miss!

What You'll Learn in This Episode:

• The major obstacles faced when acquiring or launching a new dental practice
• How Dr. Perrin’s values shaped his patient-centered business model
• Strategies for effective practice marketing (from digital ads to direct mail)
• Key lessons from hiring and team-building to foster a positive office culture
• The importance of conservative dentistry and open communication with patients
• Insights on balancing financial realities, stress management, and personal life
• Tips for maintaining high standards through organized systems and mentorship
• How to pivot marketing tactics based on what truly attracts quality patients
• Why branding and design matter in attracting and retaining your clientele
• Steps to move from general to cosmetic dentistry while maintaining practice stability

Tune in now for a real-world roadmap to building a dental practice that reflects your vision, challenges, victories, and all!

(This episode originally aired on September 28th, 2023)

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Guest: Conor Perrin

Practice Name: The Tooth Co.

Check out Conor's Media:

Website: https://thetoothco.com/

Instagram: https://www.instagram.com/the.tooth.co/

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Host: Michael Arias

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