Episode 21. LinkedIn inbound lead generation with Stapho Thienpont

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How to generate leads on LinkedIn?

There are two approaches:

Send cold mass outreach playing the game of numbers and praying for the reply
Build a relationship with the target audience, leverage thought leadership for brand awareness and create everyday opportunities for targeted and personalized outreach

Last year I published a book called "LinkedIn Content Marketing: How to generate high-quality B2B leads on LinkedIn without cold messaging and ads" that was awarded as the best B2B marketing ebook and was included to 100 Best B2B Marketing Books of All Time by Bookauthority.

This book teaches B2B companies the second approach. But fewer people know that a huge inspiration for me to write this book was my friend Stapho Thienpont, CEO of The Marketing Family.

Five years ago, Stapho was mastering jiu-jitsu and had no connection with marketing. He runs an agency that helps CXOs and Founders leverage thought leadership to accelerate sales and build a healthy sales pipeline, generating hundreds of thousands in revenue.

Today we are going to discuss:

* How to maximize the chances of building a steady and healthy sales pipeline using LinkedIn?
* What are the most common mistakes companies make with LinkedIn?
* Company brand vs. personal brand
* How to optimize the LinkedIn profile to generate leads regularly?
* How to appear in the newsfeed of your prospects regularly?
* What content helps to nurture an audience, build a relationship, and generate leads?

Stapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/

Website: https://pod.co/picnic-tmf