Experimentation best practices for product teams: Iqbal Ali (Experimentation expert) and Faith Forster (VP of Product, Dext)

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Nov 8, 2023

Experimentation expert Iqbal Ali and VP of Product at Dext, Faith Forster, discuss important aspects of testing in product management. Topics include resolving a culture clash, integrating feature experimentation, and identifying prioritized user problems. They also touch on product challenges and the upcoming redesign.

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Introduction

00:00 • 2min

Live recording at an event with Optimizely sponsorship

01:39 • 4min

Introduction and Background of Experimentation

05:44 • 15min

Resolving a Culture Clash and Guiding Product Team Approaches

20:26 • 2min

The Benefits of Feature Experimentation for Product Teams

22:45 • 2min

Identifying and Prioritizing User Problems

24:30 • 15min

Product Challenges and Redesign

39:20 • 9min

Experimentation is a key aspect of product management. What are the most important things to consider when experimenting and testing new product features? And when do you know when it's the right time to do just that? At #mtpcon London 2023, Randy Silver and Lily Smith, were joined by Faith Forster, VP of Product at Dext, and Iqbal Ali, Experimentation coach and consultant for a live podcast episode of The Product Experience! Tune in for an uncut conversation on testing in product, along with a Q&A section from the audience that witnessed and participated in the discussion.

Featured Links: Follow Faith on LinkedIn | Follow Iqbal on LinkedIn | Follow Lily on LinkedIn | Follow Randy on LinkedIn | AI, failings, and product villains: 9 lessons from #MTPCon London

Our Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.