The Product Experience cover image

The Product Experience

Experimentation best practices for product teams: Iqbal Ali (Experimentation expert) and Faith Forster (VP of Product, Dext)

Nov 8, 2023
Experimentation expert Iqbal Ali and VP of Product at Dext, Faith Forster, discuss important aspects of testing in product management. Topics include resolving a culture clash, integrating feature experimentation, and identifying prioritized user problems. They also touch on product challenges and the upcoming redesign.
48:43

Podcast summary created with Snipd AI

Quick takeaways

  • Experimentation is a systematic data-driven approach to making decisions by mitigating risks to optimize user experiences or achieve specific goals.
  • Introducing experimentation early in the product development process allows for quick data-driven decision-making and de-risking ideas.

Deep dives

Experimentation as a systematic data-driven approach

Experimentation is a systematic data-driven approach to making decisions by mitigating risks to optimize user experiences or achieve specific goals.

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