#29 - Matt Barker: High-Converting LinkedIn Posts, Storytelling & Building Authority

Ever feel like your writing isn’t landing the way you want? Whether you’re posting on LinkedIn, crafting a sales page, or trying to grow an audience, better writing leads to better results.

In this episode, I sit down with Matt Barker, a copywriter who’s helped businesses generate over $3M through content. We talk about what really makes writing work - without the fluff, fake authority, or overhyped promises.

- How Matt went from corporate marketing to solopreneurship
- Why most people write the wrong way online - and how to fix it
- The secret to writing content that attracts, nurtures, and converts
- How to avoid the “scamfluencer” trap and build real authority
- What top creators do differently to make their writing stand out

If you’ve ever wanted to write better, grow an audience, and turn words into results, this episode is for you.

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/mattjbarker1/
Newsletter: https://www.mattbarker.xyz/newsletter

Connect with Harry:
LinkedIn: https://www.linkedin.com/in/hphokou/
Youtube: ⁠ https://www.youtube.com/@hphokou
Instagram: https://www.instagram.com/hphokou

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Chapters:
00:00 Introduction
01:26 Matt’s Transition from Corporate to Solopreneurship
09:23 The Difference Between Writing Online & High School Writing
12:34 How To Start Writing
16:24 How to Get Better at Writing (Practical Steps)
23:15 Strategic Writing vs. Creative Writing
26:13 Crafting a Content Strategy That Works
28:57 Overcoming Boredom and Staying Consistent
32:48 The Two Main Goals of Writing on LinkedIn
35:43 The Power of Emotional Storytelling in Copywriting
39:44 The "Scamfluencer" Trend & Why It’s Misleading
42:12 How Long Does It Take to Master Online Writing?
45:42 Unexpected Side Benefits of Writing
47:35 Matt’s Future Plans & Advice to His Past Self
52:32 - Where to Follow & Connect with Matt

#Copywriting #ContentMarketing #Ghostwriting #PersonalBranding #LinkedInGrowth