The Brad Jensen Show NLP700 - The Art of Choosing Hard – Designed Discomfort for Growth
This milestone episode is a special one. Brad and Craig dive deep into a topic that separates people who stay stuck from those who create real transformation: choosing hard on purpose.
We live in a world designed for comfort—but comfort rarely produces growth. In this conversation, Brad and Craig unpack the art of designed discomfort and why leaning into hard things is the gateway to the life you want.
They cover:
- The science behind discomfort and what it does to your brain.
- Why intentionally putting yourself in uncomfortable situations builds resilience and confidence.
- How to reframe "hard" so you stop avoiding it and start using it as a tool for growth.
- The truth that everything you want is on the other side of uncomfortable.
This episode will challenge you to stop waiting for change to magically appear and start seeking out the hard things that sharpen you into the person you're meant to be.
If you're ready to get unstuck, break through plateaus, and live at your next level—this one's for you.
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Host Brad Jensen – @thesoberbodybuilder
Co-Host Craig Smith - @greatestdaymindset
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