My Amazon Guy Analyzing Why Your Competitor's Listing Outperforms Yours
We delve into a discussing a crucial concern: low sales velocity compared to competitors. Join us as we explore the reasons behind this challenge and provide valuable strategies to overcome it. Discover how to analyze competitors' listings, leverage customer reviews, and identify potential off-platform marketing tactics that contribute to their success. Gain practical insights on improving conversion rates, focusing on targeted keywords, and iterating product offerings based on shopper feedback. Uncover the secrets to boosting sales velocity, outperforming rivals, and achieving market advantage. Tune in now and unlock the key to surpassing competitors in the ever-evolving business landscape.
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CHAPTERS
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00:00 Analyzing Why Your Competitor's Listing Outperforms Yours
00:25 Addressing emotional attachment and the need to analyze competitors' listings and reviews.
01:00 Suggesting a reverse ASIN search to evaluate competitors' rankings and advertising strategies.
01:52 Mentioning potential external factors such as off-platform marketing and brand recognition.
02:16 Emphasizing the importance of focusing on areas with good conversion rates and order velocity.
02:54 Advising to start with narrower, more specific keywords to gain momentum and reviews.
03:10 Acknowledging the iterative process based on shopper feedback and product improvement.
03:12 Highlighting the possibility of gathering insights from competitors' Facebook ads.