The Strange New World of DIY Sufferfests

All over the country people are creating outrageous unofficial athletic contests that are equal parts grueling and just plain silly. What’s going on? When did it become a thing to bike into the mountains, swim across a frigid lake, then complete an alpine climb? To investigate the peculiar rise of this new breed of multisport non-events, which have neither sponsors nor aid stations, we spoke with the folks behind The Picnic, a Jackson Hole, Wyoming invention that has become quite competitive, despite the fact that it was supposed to be all about the fun.

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