E558: Canva is going after bottom-of-funnel keywords. High user-intent keywords like, “make wedding invitation.” They’re using templates and a very cool conversion flow.

And their numbers are crazy.

- 700M+ total monthly visits. - 25% from organic search. - 2x Adobe's total monthly traffic. - Zero reliance on paid advertising.

The critique is they’re only able to do this given their brand presence. Not true. Searchers will jump through hoops to get what they want, especially with bottom-of-funnel keywords.

Then I explain the fundamentals of doing this with “My Love Letter to Bottom-of-Funnel SEO.” I share what happens when you target these keywords, how many words per page to use, where to place your keywords, where to place your call-to-action button, and more.

Sources 👇

I Analyzed Canva's SEO Strategy and Found Something Interesting: https://www.reddit.com/r/SEO/comments/1hki8mv/i_analyzed_canvas_seo_strategy_and_found/

My Love Letter to Bottom-of-Funnel SEO:  https://edwardsturm.com/articles/bottom-of-funnel-seo-love-letter/

Compact Keywords: https://compactkeywords.com/

00:00 Introduction to Canva's Bottom of Funnel SEO 00:38 Analyzing Canva's Strategy 02:56 The Criticism and Rebuttal 05:52 My Love Letter to Bottom-of-Funnel SEO 07:54 How to Implement Bottom-of-Funnel SEO 10:11 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#bottomoffunnelseo #seotips #marketingstrategy #searchengineoptimization