PassivePockets: The Passive Real Estate Investing Show

How to Create a Passive Income “Engine” That Gives You Financial Freedom

10 snips

May 6, 2025

Guest

Joey Muré

Guest

Russ Morgan

Russ Morgan and Joey Muré, co-founders of Wealth Without Wall Street, reveal unconventional strategies to build wealth outside traditional investment avenues. They delve into how high cash value whole life insurance can serve as a powerful financial engine. The duo introduces the Infinite Banking Concept, emphasizing its potential to transform insurance policies into personal banking systems. Listeners will learn how to harness cash value for long-term growth and create a structured passive income operating system, paving the way to financial independence.

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INSIGHT

Cash Access Key To Freedom

Lack of access to cash is the biggest hurdle to financial freedom.
Putting money into accounts you can't touch limits your ability to seize opportunities.

ANECDOTE

Joey's Passive Income Awakening

Joey had a moment of clarity driving his daughter to preschool about needing passive income.
He realized working for money was limiting his time freedom and wanted a financial system that works for him.

ADVICE

Be Active To Gain Passive Income

To achieve passive income, you must be active initially by educating yourself and investing wisely.
Passive income requires an upfront effort to build the investor mindset and take control of your money.

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Conventional financial advice keeps you tethered to Wall Street, locking up all your cash in retirement accounts and home equity. But what if there’s a smarter way for passive investors to build wealth? In this episode, we explore the strategies financial institutions adopt but don’t advertise—like using high cash value, whole life insurance to unlock capital and create real passive income.

Today, Russ Morgan and Joey Muré from Wealth Without Wall Street share how they’ve used over 30 whole life insurance policies to fund businesses, insure operators, and generate long-term wealth. They pull back the curtain on the infinite banking concept (IBC), a strategy for turning insurance into your own personal banking system, and demonstrate how your policy's cash value can outperform traditional investments.

This approach isn’t about chasing death benefits—it’s about building an income engine that continues to grow even while you borrow against it. Russ and Joey will show you how to create your passive income operating system, choose the right policy, and break free from conventional thinking to achieve true financial freedom.

Disclaimer

The content of this podcast is for informational purposes only. All host and participant opinions are their own. Investment in any asset, real estate included, involves risk, so use your best judgment and consult with qualified advisors before investing. You should only risk capital you can afford to lose. Remember that past performance is not indicative of future results. This podcast may contain paid advertisements or other promotional materials for real estate investment advisers, investment funds, and investment opportunities, which should not be interpreted as a recommendation, endorsement, or testimonial by PassivePockets, LLC or any of its affiliates. Viewers must conduct their own due diligence and consider their own financial situations before engaging with any of the advertised offerings, products, or services. PassivePockets, LLC disclaims all liability for direct, indirect, consequential, or other damages arising out of reliance on information and advertisements presented in this podcast.

In This Episode We Cover

Russ and Joey’s journey from working nine-to-five to financial freedom

Why cash flow, not accumulation, is the key to building long-term wealth

The infinite banking concept (IBC) explained (and its pros and cons)

Using high cash value, whole life insurance as a personal banking system

How to choose the right life insurance company and set up your policy

And So Much More!

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Email Jim: ⁠jimpfeifer@biggerpockets.com⁠