The Google Ads Podcast The Most Important Marketing KPI You’re Not Measuring: Cost Per Content
Kasim and Ralph talk about the importance of tracking a new key performance indicator (KPI) in marketing, which is "cost per content." In today's fast-paced world of content, short videos, and constant scrolling, marketers need to produce a lot of content to keep up.
While quality is essential, the focus should be on producing a high volume of content and then repurposing it across various platforms. The KPI to track is "cost per content," which reflects the efficiency of content creation. It's not just about high-quality content but also about producing and distributing a substantial amount of content.
Listen to this episode why and how marketers should adapt to this shift and focus on producing and repurposing a large volume of content.
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