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- Suzie is the Digital Marketing & E-Commerce Lead (ANZ) at Metagenics - https://metagenicsanz.com
- Metagenics is a natural health product and supplement manufacturer
- Metagenics supplies the trade (Practitioners) and retailers via B2B eCommerce & EDI
- Metagenics is also increasingly leaning into DTC eCommerce for sales of its consumer/retail products
- In this episode, Jason & Suzie discuss the challenges and opportunities that eCommerce presents for manufacturers and how they can best leverage digital channels to educate, inform and ultimately sell more
THE ECOMMERCE EDGE Podcast with Jason Greenwood