The 80/20 Principle 213: Case Study: Effective Marketing for Small Law Firms (with attorney Radlyn Mendoza)
Jul 19, 2022
49:31
Radlyn Mendoza started an immigration law firm in 2000, focusing on the underserved Latino community in Hampton Roads, VA. She began with a clever approach to newspaper advertising that yielded fabulous results. More recently, she began experimenting with TikTok videos, and that approach also proved successful. The secret to her success in marketing her practice goes deeper than the places she sought attention. In this episode, she reveals the powerful secrets to her success. Show Notes
- Gardner & Mendoza
- Radlyn's website bio
- Radlyn's TikTok page
- El Echo de Virginia (Spanish newspaper that Radlyn advertised in)
General Resources
- The 80/20 Principle (my email newsletter)
- The 5 Pillars of a Tech-Powered Law Practice
- The Inner Circle (an online community for law firm owners)
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