The B2B Revenue Executive Experience Episode 140: How Third-Party Data Creates More Meaningful CX w/ Aimee Irwin
Your customer is a kid at the top of a snowy hill, ready to take the plunge on her sled.
It would be too bad if there were bumps along the way, keeping her from sledding smoothly (and quickly) to the bottom, right?
That’s when third-party data comes in to smooth the bumps.
In this episode of the B2B Revenue Executive Experience, I speak with Aimee Irwin, VP of Strategy for Targeting at Experian. Experian provides businesses with essential data and analytics to meet the consumer’s demands for an all-encompassing experience.
Today, we’re exploring:
- The value third-party data offers the customer experience
- 3 tips for finding success by combining first and third-party data
- How interacting with your own messaging can help you enhance the CX
Email Aimee at audiences@experian.com
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so