Dan Kennedy's Magnetic Marketing Podcast What Faith Leaders Can Teach Entrepreneurs (And Vice Versa)
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Jan 16, 2026 In a riveting conversation, Nelson Searcy, a pastor and church-growth coach, shares his journey from a tech enthusiast to founding the Journey Church in NYC. He reveals how he applied direct-response marketing strategies to grow his church and train thousands of pastors. Discussing the importance of tailored messaging, Searcy emphasizes making church accessible for everyone. He also dives into media mix strategies and the significance of demographics in outreach efforts, offering valuable insights for any entrepreneur looking to amplify their impact.
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From Teen Programmer To Church Planter
- Nelson Searcy discovered Dan Kennedy as a teenager and later applied his marketing principles to start a church in NYC.
- He used direct mail and systems to grow Journey Church from scratch into a fast-growing congregation.
Build Core Church Systems
- Implement systems for evangelism, assimilation, and stewardship to make a church operationally healthy.
- Treat fundraising and stewardship as essential systems, not optional or shameful activities.
Churches Operate Like Businesses
- Church programs parallel regular business functions like marketing, retention, and finance.
- Applying direct-response principles to churches yields measurable growth without compromising mission.
