Meet a playlist queen đź‘‘ Kasey Gelsomino, TikTok and Spotify
Sep 5, 2023
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Kasey Gelsomino, creator of Kasey's Playlist, discusses how she curates the perfect playlist, the art of hyper-specific playlist naming, and her success on TikTok and Spotify. She shares her process of discovering and featuring music, the challenges of being a TikTok curator, and adapting to changing algorithms. Plus, she recommends favorite books, movies, and music.
Hyper-specific and catchy playlist titles increase engagement and relatability.
Tailoring playlists to specific situations and understanding the audience's tastes leads to a sense of belonging and resonance.
Deep dives
The Power of Playlist Titles
Casey's playlist utilizes hyper-specific and catchy titles that immediately convey the mood and context of the playlist. This approach garners attention and relatability, leading to increased engagement and followers.
The Importance of Context and Catering to Audience
Casey emphasizes the significance of understanding the context in which playlists will be listened to. By tailoring playlists to specific situations or moods, Casey creates a sense of belonging and familiarity for her audience. She also stresses the importance of knowing the tastes and behaviors of her audience to curate playlists that resonate with them.
The Process of Music Discovery and Curation
Casey employs various methods to discover new music, including receiving submissions through Instagram and email, word-of-mouth recommendations from friends, and exploring platforms like Spotify and independent curators. She listens to numerous songs daily, curating a diverse range of genres that fall within the indie alternative space.
The Role of TikTok in Playlist Growth
TikTok has played a significant role in Casey's playlist growth on Spotify. By creating compelling and trend-following content on TikTok, Casey has been able to drive traffic and gain followers on her Spotify profile. She emphasizes the need to adapt to TikTok's ever-changing algorithm and follow best practices to optimize performance.
“I just love creating these really hyper specific titles where, after reading these few words, you really have an understanding of the context of the playlist itself…It's crazy how being that specific makes people so compelled to actually listen because it feels relatable.” — Kasey Gelsomino, Kasey’s Playlist
You don’t have to press play to know what you’re going to get on a playlist called “Oat Milk Lattes in the Mountains.” It’s pretty clear from just the name that this playlist is serving up indie folk, cozy comfort, and granola vibes. It also has a huge following on Spotify.
The mastermind behind this hyper-specific, contextual curation is Kasey Gelsomino. A record executive at Nettwerk in her 9-5, Kasey lives and breathes music in all hours of the day. You can see her personal tastes and curation style via her “Kasey’s Playlist” TikTok and Spotify channel, both of which have formidable followings.
How does a music curator think about making the perfect playlist? How does one grow on Spotify and TikTok? And what do curators need to know to be successful on these platforms?
Other highlights, inspiration and key learnings from the conversation:
How songs get featured on Kasey’s Playlist
The ingredients of a great playlist
The art of hyper-specific playlist naming
Deconstructing her TikTok and Spotify success
Qualities of the best music curators
👋 Say "hi" to Kasey. 🔎 Browse the companion Storyboard to get the episode, plus Kasey’s own picks. ➕ This podcast was created by Flipboard, the world’s first social magazine, where enthusiasts are curating stories they recommend across thousands of interests. Learn more.
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