The Art of Curation Meet a playlist queen đź‘‘ Kasey Gelsomino, TikTok and Spotify
Sep 5, 2023
Kasey Gelsomino, creator of Kasey's Playlist, discusses how she curates the perfect playlist, the art of hyper-specific playlist naming, and her success on TikTok and Spotify. She shares her process of discovering and featuring music, the challenges of being a TikTok curator, and adapting to changing algorithms. Plus, she recommends favorite books, movies, and music.
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How Casey's Playlist Began
- Kasey started Casey's Playlist in July 2020 during COVID as a bored college student with music industry internships canceled.
- A viral TikTok in December 2020 jumpstarted consistent growth and the project has grown since.
Context First For Playlist Curation
- Context is the primary ingredient for great playlists; think about where and with whom it will be played.
- Use tempo, familiarity, genre and listening intent to shape each playlist's selection and order.
Use Hyper-Specific Titles
- Use hyper-specific playlist titles to signal context and guide listeners toward the intended situation.
- Explicitly naming contexts (e.g., 'sitting on a Brooklyn rooftop at sunset') helps set listening expectations.