âI just love creating these really hyper specific titles where, after reading these few words, you really have an understanding of the context of the playlist itselfâŠIt's crazy how being that specific makes people so compelled to actually listen because it feels relatable.â â Kasey Gelsomino, Kaseyâs Playlist
You donât have to press play to know what youâre going to get on a playlist called âOat Milk Lattes in the Mountains.â Itâs pretty clear from just the name that this playlist is serving up indie folk, cozy comfort, and granola vibes. It also has a huge following on Spotify.
The mastermind behind this hyper-specific, contextual curation is Kasey Gelsomino. A record executive at Nettwerk in her 9-5, Kasey lives and breathes music in all hours of the day. You can see her personal tastes and curation style via her âKaseyâs Playlistâ TikTok and Spotify channel, both of which have formidable followings.
How does a music curator think about making the perfect playlist? How does one grow on Spotify and TikTok? And what do curators need to know to be successful on these platforms?
Other highlights, inspiration and key learnings from the conversation:
- How songs get featured on Kaseyâs Playlist
- The ingredients of a great playlist
- The art of hyper-specific playlist naming
- Deconstructing her TikTok and Spotify success
- Qualities of the best music curators
đ Say "hi" to Kasey.
đ Browse the companion Storyboard to get the episode, plus Kaseyâs own picks.
â This podcast was created by Flipboard, the worldâs first social magazine, where enthusiasts are curating stories they recommend across thousands of interests. Learn more.