From Cart to Checkout: Enhancing the Outdoor Retail Experience

Welcome to a special episode of Future Commerce, recorded live from the Outdoor Retailer conference held at the beautiful Tracy Aviary. In this episode, Brian sits down with industry leaders to discuss the future of omnichannel retail in the outdoor industry. Discover insights into enhancing the customer journey, reducing checkout friction, and optimizing operations to create seamless, memorable experiences for both B2B and B2C markets.

Key Takeaways

• [00:02:30] - Elcee Vargas: "The prevailing research right now is that 70% of carts are abandoned, which is an overwhelmingly large number."
• [00:07:00] - Jordan: "We do a ton of A/B testing to create the quickest checkout experience. Taking a 120-second checkout process down to 6 seconds makes a huge difference."
• [00:21:30] - Travis: "With payments being the lifeblood of your company, you can't disrupt the revenue coming in and where it's going."
• [00:36:00] - Ken: "The closer you are to the top of search results, the more opportunities you have to make sales. Shipping plays a huge part in this."
• [00:39:00] - Carl: "Making sure you've got something that feeds these different channels is crucial for scalability and success."
• Maintaining customer relationships during off-seasons helps keep the brand top-of-mind, ensuring readiness to purchase when the season returns.
• Ensuring that your technology stack is cohesive and scalable is essential for seamless operations across B2B and B2C channels.
• Automating processes and having real-time visibility into inventory and sales trends can help manage tax implications and optimize inventory management.
• Continual A/B testing and optimization of the customer experience, especially at checkout, can lead to significant improvements in efficiency and customer satisfaction.

Associated Links:

Links & Resources:

• Learn more about Klaviyo, Stripe, Avalara, ShipStation, NetSuite, BigCommerce
• Check out Future Commerce on YouTube
• Check out Future Commerce+ for exclusive content and save on merch and print
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

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