Sebastian Hamann, Co-Founder and Co-CEO at Shopware, explores how artificial intelligence is impacting eCommerce. In today's interconnected world, consumers value the opinions and experiences of others more than ever before. Online communities provide a platform where like-minded individuals can come together, and share their thoughts, reviews, and recommendations about products and services. Today, Sebastian discusses why retail requires entertaining communities. Show Notes

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• Sebastian Hamann: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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